Herbal Essences Sulfate-free Potent Aloe Avocado Oil Curl Hydration shampoo is specially designed to cleanse everyday impurities, nourish and hydrate your scalp naturally curly hair. Your curly hair will revel in the power of potent nutrients. We know your curls require tender love and care, which is why we created this formula with 0 harsh chemicals like sulfates, silicones, parabens and colorants except for carried over additives. The botanicals used in this formula are endorsed by plant experts as real botanical extracts by the scientists from the Royal Botanic Gardens, Kew one of the worlds leading botanic institutions with over 260 years of experience in plant science. Key botanicals used for Herbal Essences scrapproducts are authenticated and verified by botanists at the Royal Botanic Gardens, Kew as real and legitimate. Only after being identified as real, do these ingredients find their way into Herbal Essences scrapproducts the only brand with botanicals that has this endorsement. Enjoy the earthy fragrances from the real plant-based ingredients emphasized with water flower refreshing scent, citrus energizing fragrance, cedarwood, and tonka bean with every shower. For the complete curly hair routine, follow with Potent Aloe Avocado Oil Curl Hydration Conditioner, Curl Nourishment Mask and Curl Definition Leave-in Cream from Herbal Essences to obtain bountiful curly hair.